I was part of the creative duo that conceived “Every Day. Any Task.”, an integrated campaign for the Chevrolet City Express vehicle release, which included desktop and mobile websites, interactive vehicle graphics customizer, web video content, static and rich-media web banner ads, vehicle giveaway contest, print ads, and a catalog.

The complexity and efficiency of the integrated photo and video shoot, photographed by David Westphal in Los Angeles, was featured in Photo District News.

Total campaign impressions exceeded 100 million. Desktop visits to chevrolet.com, gmfleet.com, and partner site entrepreneur.com, were over 1.2 million. The “City Express to Success” contest was shared over 213 thousand times on social media. The campaign helped drive GM Fleet & Commercial’s paid search performance past their benchmark.

Chevrolet City Express print ad

Chevrolet City Express rich media OLA

Chevrolet City Express product launch web videos

Chevrolet City Express web site »

Chevrolet City Express vehicle wrap customizer

Chevrolet City Express catalog spread

Chevrolet City Express social media post

Photo District News wrote an article about the integrated photo and video shoot