Matt Balcer

art director

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Wayne State University - Baroudeur

logo design

Baroudeur is French for fighter (or Warrior, Wayne State University's mascot). It is also the name of an annual cycling event that was put on by WSU in Detroit. I created a logo that was used on the event's marketing materials, apparel, and cans of Radler beer brewed by Batch Brewing Company.

Logo design

T shirt

Cyclist wearing Baroudeur shirt

Event poster

Logo on cans of a specially-brewed Radler beer from Batch Brewing Company

 

Detroit Free Press article about the Baroudeur / Batch Brewing partnership »

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matt balcer

art director

Wayne State University - Baroudeur

logo design