Matt Balcer

art director

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Content Creator and Content Saver:

Historical Content & Digital Asset Management

 

I have a BFA in Graphic Design and I added a Graduate Certificate in Archival Administration. So I am uniquely familiar with the entire lifecycle of visual communications. From the initial creative spark to a final produced version – then preserving the item and making it accessible for future generations.

 

I have experience identifying primary sources and retrieving them for graphic design projects. I have scoured archives and uncovered eye-catching vintage content for ads, magazine articles, social media posts, and more.

 

I also have some experience using Adobe Experience Manager Assets, Google Photos, PhotoShelter, and ResourceSpace DAM systems to organize and categorize assets created by brands and organizations so that they can be easily found when needed.

 

Below are a few projects in which the historical content that I tracked down helped bring the layouts to life.

 

View my full Archives portfolio here.

 

 

Wayne State University - Warriors community engagement magazine

 

I worked with audiovisual and reference archivists at the Reuther Library at Wayne State University to find impactful images to illustrate this article about Black activism at WSU.

Wayne State University - Warriors community engagement magazine

 

I used photographs from Emeline King's personal collection to illustrate this article about Ford's first Black female designer.

A 3-image social media post promoting the yearbooks and student life photographs collections at the Reuther Library at Wayne State University. This was created for a class project.

 

The text in the post reads: A glimpse of the college experience at @waynestate lies behind our yearbook covers. Explore photos of student life through the decades in the Yearbooks and Student Life Collections at the @ReutherLibrary. #DetroitHistory #CollegeLife #SigmaAlphaMu #ΣΑΜ #GreekLife #sisterhood

 

Yearbooks Collection: reuther.wayne.edu/node/8737

Student Life Collection: digital.library.wayne.edu/item/wayne:collectionStudentLife

ACDelco advertorial with classic car images from the General Motors Heritage Archive

Wayne State University - The Information Warrior Journal

 

I designed the cover of TIWJ, which is the Wayne State University School of Information Sciences' peer-reviewed publication covering topics related to libraries, archives, and the information profession.

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matt balcer

art director

«home

Content Creator and Content Saver: Historical Content &

Digital Asset Management